Five Golden Rules of Sneaker Maintenance
1) Spot clean them: Knock the soles together to dislodge dirt and use a damp cloth to wipe away superficial marks. Jason Markk Quick Wipes are ideal for an on-the-go once-over. For the rubber soles, use a damp Mr. Clean Magic Eraser.
2) Deep-clean them: Apply a few drops of Jason Markk Premium Shoe Cleaner to a wet shoe brush, shake off and then scrub gently all over to a foam. Use a toothbrush for hard to get to places or for more delicate areas such as mesh or suede patches. Wipe off with a towel and repeat all over. With canvas shoes, dab and twist with the towel to help lift the stain and dry the canvas.
3) Relace them: Fresh laces instantly lift the appearance of your sneakers. Remove the laces and either replace them with new white ones or else soak the soiled ones in washing detergent and then place in a garment bag and put in with a hot white wash.
4) Protect them: After you have allowed the newly cleaned shoes to dry naturally (never put them near direct heat), lay down a towel and spray with a stain and water repellent. For canvas shoes, use Scotchguard. For premium leather or suede, use Jason Markk Repel.
5) Store them: Lay tumble dryer fabric sheets inside the shoes to help draw out moisture and deodorise them – especially if you regularly wear your sneakers without socks (not recommended). Space permitting, the best way to keep your sneakers box fresh is to store them in their original box – ideally in dust bags.